Search Results for: prsa

Abbie S. Fink Named to Ragan’s Top Women in Communications Awards Class of 2026
(SCOTTSDALE, Ariz. – Mar. 11, 2026) –HMA Public Relations proudly announces that Abbie S. Fink, president, has been named an honoree in Ragan’s Top Women in Communications Awards, Class of 2026. Ragan’s Top Women in Communications Awards recognizes the industry’s most influential leaders across corporate, agency, nonprofit and public-sector communications. The program celebrates women whose […]
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CSOM – As We Look Ahead to the New Year, Relationships Will Matter More
As the traditional concept of media relations continues to evolve, PR professionals must adapt and prioritize relationship building with non-traditional channels. In a new episode of the Copper State of Mind podcast, Abbie Fink discusses the changing role of PR, what it means for clients and the podcast’s recent PRSA Copper Anvils Award win.
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CSOM – Honesty and Integrity for PR Pros in the Post-Truth Era
In this episode of Copper State of Mind, Abbie Fink is joined by Samantha Villegas, APR Fellow PRSA to discuss ethics and communication in a post-truth era and how to stay grounded in honesty when deception has become the norm. Read more and listen here!
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#MediaMonday – Inside the Valley Publicity Summit ’25
The Valley Publicity Summit ’25 brought together public relations and media professionals for a morning of speed story pitching and new connections. Read the highlights and takeaways from one of the year’s biggest and most valuable media events in this blog post by Justin Liggin.
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#MediaMonday – What We Learned from ABC15
Want to know what local television looks for in a story? Justin Liggin shares an inside look at ABC15 Arizona's newsroom, which recently welcomed PRSA Phoenix to show how to pitch their newsroom effectively, leverage visuals and soundbites and create stories that resonate with Arizona viewers. Read the top takeaways here!
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#MediaMonday – Tips from Tucson Media
Tucson journalists want stories that are local, relevant, and engaging. Check out Justin Liggin’s recap of a recent PRSA Southern Arizona panel to find out what local media in Tucson are looking for and how your pitches can stand out. Read now!
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#MediaMonday – Robbie Reynold
Meet Robbie Reynold, an anchor and reporter at KVOA in Tucson, as he joins us for a #MediaMonday feature! Robbie tells us how he got his start working in TV, his love for covering thrilling stories, best pitching advice, hobbies, and more. Check it out!
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#MediaMonday – Independent Newsmedia Panel
This week's #MediaMonday takes you inside last week’s PRSA Phoenix panel at the Independent Newspapers headquarters, where the key people behind the paper shared insights on local journalism and how to connect with them. Read more from Justin Liggin!
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Purpose-Driven PR for Businesses
For purpose-driven businesses to reach the right audience and be seen, heard, and felt by the public, purpose-driven PR can make a difference. Learn more about communicating your impact and how HMA can help with Justin Liggin.
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Ethical Storytelling is More Important Than Ever
Whether stories come from healthcare, education, nonprofits, or other sectors, ethics must remain at the core. Justin Liggin shares the power of ethical storytelling today and how it can strengthen your brand’s narrative in this post.
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How To Select A Public Relations Agency
Public relations efforts that enhance your business and create long-term success begin with finding the right agency. Abbie Fink shares how to define your goals and select the perfect partner for effective collaboration. Read more and download our HMA PR guide to assist with your search.
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What Makes A Great Host?
From connection and authenticity to the ability to engage with diverse audiences, a great host sets the tone for success. Read more on the key hosting qualities that stand out in this blog post from Justin Liggin.
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