Halloween Storytelling and PR Strategy

Today marks Halloween! It’s an exciting time for brands and businesses to embrace their spooky—or maybe even scary—sides. As we enjoy our favorite Halloween treats (or tricks!) and swap ghost stories, PR professionals are reminded of the storytelling at the core of what we do year-round, as we seek out and craft the compelling stories that help to “peel back the mask” of a brand or business and create genuine relationships with the public through our PR strategy.

There are so many possibilities for storytelling within an organization. A few standout stories that any PR strategy seeks to amplify include the backstory behind the founding of the business, profiles on leadership and their journeys, the creation of a new giving initiative and its impact, employee success stories or awards, data-driven stories that highlight thought leadership, milestone celebrations, and much more.

In addition to new storytelling opportunities, Halloween and other holidays provide the chance to showcase the creative side of your brand, whether through the seasonal social media content you develop, the giveaways or contests you host, the events you partner with, or even how you celebrate internally. Though a holiday campaign is short, it can freshen up your brand while also encouraging more urgent action due to its limited time.

Much like carving a pumpkin or making your own Halloween costume, navigating PR on your own as a business can be challenging. You don’t have to go at it alone. HMA is here to connect with you on how PR strategy can help you reach your goals. Contact us!

Happy Halloween!