Author Archives: Scott Hanson
#MediaMonday – Bill Huffman
Scott Hanson | Jan 29, 2018
The Phoenix Open is this week so who better to have as the #MediaMonday guest than Bill Huffman, editor of AZ Golf Insider and host of "Backspin the Golf Show." [Click below for more]
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Advertorials Are Not Dead
Scott Hanson | Jan 23, 2018
Advertorials are definitely not dead. Obituaries are essentially advertorials in that you have to pay for their placement and now they're larger than life! [Click below for more]
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What Are Ceremonial Special Events?
Scott Hanson | Jan 16, 2018
We often seek co-promotional opportunities for our clients, similar to how Arizona athletes show support for other teams by participating in special events. [Click below for more]
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How to Create a Signature Event
Scott Hanson | Jan 2, 2018
Creating a signature event that eventually becomes a tradition is no small feat. We in the PR industry, and those who provide tourism public relations, often work with our clients to come up with something unique, memorable and client-specific to help them stand-out. Also part of that conversation is how NOT to stage a boring, […]
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What’s On Your Voicemail?
Scott Hanson | Dec 20, 2017
What's on your voicemail? In Scott Hanson's case, it's a special birthday shout out to people who are famous to him. And it changes every day! [Click below for more]
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Retailers Worldwide Face Communication Challenges and Opportunities
Scott Hanson | Dec 12, 2017
In Poland, there is legislation pending that would ban shopping on Sunday. Some of our PRGN partners weigh in on this idea. [Click below for more]
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#MediaMonday – Tim Eigo
Scott Hanson | Dec 4, 2017
Today’s #MediaMonday comes to us from Tim Eigo, editor of Arizona Attorney Magazine and president of the Society of Professional Journalists Valley of the Sun Chapter. [Click below for more]
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#MediaMonday – Brian Wright
Scott Hanson | Nov 27, 2017
Today’s #MediaMonday is from Brian Wright, sports editor for Pinal Central, which includes the Casa Grande Dispatch, Maricopa Monitor, Coolidge Examiner, Eloy Enterprise, Florence Reminder & Blade-Tribune, Arizona City Independent/Edition, San Tan Valley Sentinel and Tri-Valley Dispatch. I had the chance to meet Brian a few weeks ago when we were talking about high school […]
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Grey vs. Black and White
Scott Hanson | Nov 21, 2017
From the AP Stylebook to state and federal laws, there are rules out there for just about anything. This includes the express lane at the grocery store. [Click below for more]
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#MediaMonday – Jan D’Atri
Scott Hanson | Nov 20, 2017
In addition to co-hosting Arizona Midday on KPNX 12 News, Jan D'Atri has a love for cooking that has turned into a second career for her. [Click below for more]
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Knowing Your Audience
Scott Hanson | Nov 15, 2017
What makes Kyoto such an attractive place to host international meetings? Scott attributes it to the fact that the city knows it audience. [Click below for more]
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#MediaMonday – Steve Goddard
Scott Hanson | Nov 6, 2017
"Okie from Muskogee" turned member of the Arizona Broadcasters Association Hall of Fame, Steve Goddard has definitely made his mark on Phoenix radio.
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