Author Archives: Sara Goodwin
I Think Facebook Stories Will Fail
Sara Goodwin | Apr 6, 2017
Facebook recently released a Stories feature, and Sara is not a fan. [Click below for more]
READ MORE
Thursday Edition of #FunFactFriday – April Fool’s Day
Sara Goodwin | Mar 30, 2017
Happy first Friday of the month, AKA #FunFactFriday!! Wait…it’s not the first Friday of the month, or Friday at all for that matter? April Fool’s! Except it’s not April Fool’s Day either… [Click below for more]
READ MORE
Instagram vs. Snapchat Stories Part 2
Sara Goodwin | Mar 24, 2017
Sara revisits the Snapchat vs. Instagram Stories debate, focusing on the major impact Insta Stories are having on branding. However, despite the success of Instagram's new features, Sara believes that Snapchat is here to stay.
READ MORE
#MediaMonday – Nancy Puffer
Sara Goodwin | Mar 13, 2017
Today’s #MediaMonday comes to us from Nancy Puffer, executive editor of My Local News – Arizona! This online pub is something we use weekly if not daily. [Click below for more]
READ MORE
Stock Photos That Aren’t So Stock Photo-y
Sara Goodwin | Mar 10, 2017
One of our PRGN partners recently had an issue using a stock photo site they thought was free but turned out costly. Here are some stock photo sites that are actually free. [Click below for more]
READ MORE
Skills School Skipped
Sara Goodwin | Feb 24, 2017
NAU student and PRSSA member Sarina Urquhart is the guest blogger for today sharing vital PR skills the schools don't teach you. [Click below for more]
READ MORE
CEOs & Spokespeople: Do Your Values Align With Your Brand?
Sara Goodwin | Feb 17, 2017
Under Armour founder and CEO Kevin Plank got in some hot water with his brand representatives when he praised Donald Trump. Spokespeople aren't the only ones that need to align with company values. [Click below for more]
READ MORE
Social Media Using Other Social Media
Sara Goodwin | Feb 14, 2017
Recently, Twitter joined Instagram and it made headlines. It then made me wonder if is it common for social media platforms to use another that isn’t their own? [Click below for more]
READ MORE
Beyoncé is Pregnant! Let’s Promote Our Brand?
Sara Goodwin | Feb 7, 2017
Beyonce is pregnant--with twins!! Besides fans and celebrities reacting, brands did too...and it was weird. [Click below for more]
READ MORE
#FunFactFriday – Arizona
Sara Goodwin | Feb 3, 2017
Happy first Friday of the month, a.k.a. #FunFactFriday! Today we have some interesting facts about the great state we live in. [Click below for more]
READ MORE
The Presidential Transition in the Social Media Age
Sara Goodwin | Jan 19, 2017
Did you know President Barack Obama is the first “social media president?” How will social media transition once the president-elect takes over? [Click below for more]
READ MORE
How to Blog Well
Sara Goodwin | Jan 12, 2017
HMA's blog was recently named 50 in Feedspot’s Top 100 PR Blogs for Public Relations and Marketing Communications, but how did we get here? Sara explains. [Click below for more]
READ MORE