Author Archives: Rachel Brockway
Bye Fake PR News
Rachel Brockway | Mar 23, 2017
Rachel is really enjoying the fake news topic right now. After coming across a blog post about how PR pros can defend themselves against fake news, she thought it would be a good idea to share what she had learned. [Click below for more]
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No Comment on Public Relations
Rachel Brockway | Mar 17, 2017
What do you do when a reporter asks your client a question they don't want to or can't answer? There are more things you can say besides "no comment." [Click below for more]
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What is Fake News and What is Opinion?
Rachel Brockway | Mar 9, 2017
You would think people would be smart enough by now not to believe everything they read on the internet. Sadly, Rachel has found that is not always the case. [Click below for more]
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The Perfect Blog Post Length
Rachel Brockway | Mar 2, 2017
After reading an article from PR Daily last week that stated what the perfect blog post length is, Rachel found she wasn't completely on board with the article's advice. Read about what she views to be a more realistic blog post length, especially for those in the PR profession! [Click below for more]
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Planning for Public Relations
Rachel Brockway | Feb 10, 2017
Yesterday, Rachel attended a breakfast event that was hosted by Accelerent and featured Hyrum W. Smith, creator of the Franklin Day Planner. One thing that Smith said that really stuck out to Rachel was that everyone should take 10-15 minutes every day to formally plan their day. But is this possible for PR pros to do? [Click below for more]
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Public Relations for Tennis Players
Rachel Brockway | Jan 24, 2017
Rachel's love of tennis drew her to an article about Nicole Gibbs and Serena Williams. She quickly had to replace her tennis visor with her PR hat while reading. [Click below for more]
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#FlashbackFriday – What is Public Relations?
Rachel Brockway | Jan 13, 2017
For some reason, there is always confusion surrounding what PR professionals actually do. Rachel tries to explain it once again. [Click below for more]
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Public Relations for Wendy’s Social Media Team
Rachel Brockway | Jan 5, 2017
Is Wendy's new "empowered" social media a good or bad thing? [Click below for more]
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#MediaMonday – Kara Morrison
Rachel Brockway | Oct 31, 2016
Today's #MediaMonday features Kara Morrison, editor of Raising Arizona Kids (or RAK) Magazine. Kara is relatively new to RAK Magazine, having just become editor five months ago, but she is no newbie to being a person of the media. [Click below for more]
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#MediaMonday – SPJ Valley Publicity Summit 2016
Rachel Brockway | Sep 12, 2016
The Valley Publicity Summit 2016 presented by the Valley of the Sun Chapter, Society of Professional Journalists (SPJ) is being held this Saturday, Sept. 17 at Arizona State University. Since receiving the list of attendees, the team at HMA has been busy preparing and we thought it might be helpful to share the list, including some participants who have been featured on past HMA Public Relations #MediaMonday profiles. Click on the link for the full list and many of their stories.
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Crisis Communications – I’m sorry Instagram, Twitter and Facebook
Rachel Brockway | Aug 23, 2016
On my drive into work last Friday I was listening to KTAR and they mentioned that swimmer Ryan Lochte had issued an apology via Instagram and Twitter, for “confusing”the details of being robbed in Rio during the Olympics. I’m not really concerned about the fact that he “confused” the details of what happened but I […]
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Crisis Communications – Sexist Olympic PR Problems
Rachel Brockway | Aug 12, 2016
All this week I have been planning to write about the Olympics, since I really enjoy watching them (and no, not just the tennis portion). At first I was going to write about the Russian athletes who were banned from the Olympics for failing drug tests. I had written earlier in the year about Sharapova’s […]
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