Author Archives: Abbie Fink
#MediaMonday – Kerry Fehr-Snyder
Abbie Fink | Mar 7, 2016
I have known Kerry Fehr-Snyder for a long time. Our paths have crossed personally and professionally many times over the years. She was a long-time print journalist at the Arizona Republic, moved into communications for a state agency and most recently announced that she was moving to KJZZ, Phoenix’s NPR affiliate. You know sometimes the […]
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#MediaMonday – Christina Estes
Abbie Fink | Feb 29, 2016
Regular readers of this column may think they’ve read about Christina Estes before. And you’d be right. We featured her here back in 2011 when she was just starting at KFYI. But as does happen in the media marketplace, talented people get new opportunities, so we’re giving Christina a chance to update us on her […]
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#BookClub – Manipurated
Abbie Fink | Feb 9, 2016
The foreword to this book was written by Jay Baer. In it he quotes Nielsen research that claims that 91 percent of Americans trust recommendations from their friends. The fact that I bought the book in the first place proves that…Jay recommended it so I bought. The book, Manipurated by Daniel Lemin, sheds light on […]
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Brand Loyalty – And They Call It #PuppyLove
Abbie Fink | Jan 14, 2016
I can go on and on for days about my complete and total love of all things Donny Osmond. For those of you who know me that wouldn’t come as a surprise. After all, this has been going on since the days when he graced the covers of Tiger Beat magazine. My first opportunity to […]
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10 Management Tips for Great Leaders
Abbie Fink | Dec 23, 2015
I was scrolling through my LinkedIn feed this week and someone had posted this great infographic. I wanted to share it but forgot to note the name of the person that posted it. I did a quick Google search and it seems that dozens of people have posted it, some as far back as 2014. […]
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#MediaMonday – Courtland Jeffrey
Abbie Fink | Dec 14, 2015
Today’s #MediaMonday comes to us from Courtland Jeffrey at ABC15 in Phoenix. I met Courtland a couple weeks ago when we both served on a panel at Cronkite Days, the J-School’s homecoming event. Our topic was about how the Cronkite School prepared us for our careers and some of the changes that have occurred over […]
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What Makes a Good Employee?
Abbie Fink | Nov 4, 2015
I was one of the speakers at the North Carolina PRSA seminar a couple weeks ago. I talked about building an authentic workplace. It was a great session and I enjoyed pulling the information together to present. Following me on the agenda was Tom Hoog. Tom’s kind of a big deal. He’s had a much-storied […]
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#BookClub – A Girlfriend’s Guide to Social Media
Abbie Fink | Nov 3, 2015
It is so much fun to see a friend’s name appear as the author of a book. Congratulations to LaTricia Harper Woods and her writing partner, Maria Benson, on the release of A Girlfriend’s Guide to Social Media. The book is an excellent overview of the various social media channels and the dos and don’ts […]
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Creating An Innovative and Authentic Workplace
Abbie Fink | Oct 27, 2015
I had the pleasure of presenting to the North Carolina PRSA chapter during its annual workshop in Raleigh last week. I was thrilled to be on the agenda — not only to share my thoughts on workplace culture — but it gave me a great reason to visit with my friends in the area. No […]
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How (and why) to Develop an Effective Long-Term Communications Plan
Abbie Fink | Oct 21, 2015
(Note: I was Googling my name to find something I had been quoted in and found this post. It appeared originally on PR Crossing and based on the picture, it must have been more than five years ago. Relevant then, relevant now, so decided to post it here.) The famous adage “no man is an […]
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#MediaMonday – Joe Hengemuehler
Abbie Fink | Oct 5, 2015
Today’s #MediaMonday comes to us from Joe Hengemuehler. I first met Joe when he was working in the Valley at Channel 15. Our paths crossed again when he was doing his own thing, running a research firm. You can take the man out of news, but you can’t take news out of the man, so […]
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Can I Have Your Autograph?
Abbie Fink | Sep 30, 2015
Over the years, HMA Public Relations has been involved with dozens of book-signing events. There have been some big-name authors in that mix, including: Harvey Mackay, Dan Quayle, Anne Perry and James Bradley, to name a few. It’s a chance for an author to connect one-on-one with the purchasers and readers of his or her […]
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