Author Archives: Abbie Fink
#BookClub – A Girlfriend’s Guide to Social Media
Abbie Fink | Nov 3, 2015
It is so much fun to see a friend’s name appear as the author of a book. Congratulations to LaTricia Harper Woods and her writing partner, Maria Benson, on the release of A Girlfriend’s Guide to Social Media. The book is an excellent overview of the various social media channels and the dos and don’ts […]
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Creating An Innovative and Authentic Workplace
Abbie Fink | Oct 27, 2015
I had the pleasure of presenting to the North Carolina PRSA chapter during its annual workshop in Raleigh last week. I was thrilled to be on the agenda — not only to share my thoughts on workplace culture — but it gave me a great reason to visit with my friends in the area. No […]
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How (and why) to Develop an Effective Long-Term Communications Plan
Abbie Fink | Oct 21, 2015
(Note: I was Googling my name to find something I had been quoted in and found this post. It appeared originally on PR Crossing and based on the picture, it must have been more than five years ago. Relevant then, relevant now, so decided to post it here.) The famous adage “no man is an […]
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#MediaMonday – Joe Hengemuehler
Abbie Fink | Oct 5, 2015
Today’s #MediaMonday comes to us from Joe Hengemuehler. I first met Joe when he was working in the Valley at Channel 15. Our paths crossed again when he was doing his own thing, running a research firm. You can take the man out of news, but you can’t take news out of the man, so […]
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Can I Have Your Autograph?
Abbie Fink | Sep 30, 2015
Over the years, HMA Public Relations has been involved with dozens of book-signing events. There have been some big-name authors in that mix, including: Harvey Mackay, Dan Quayle, Anne Perry and James Bradley, to name a few. It’s a chance for an author to connect one-on-one with the purchasers and readers of his or her […]
READ MORE#BookClub – Trust Me, PR is Dead
Abbie Fink | Sep 29, 2015
How could I not read a book with that title? After all, if PR is dead, I’m going to have to start thinking about a new career. The book was written by Robert Phillips, formerly with Edelman. HMA Public Relations, at one time, was an Edelman affiliate office, so I’ve always been interested in the […]
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Is it better to be first or right?
Abbie Fink | June 10, 2015
The relative ease of posting something to a social media channel has turned all of us into “journalists.” I intentionally put the word in quotes because journalist is a profession, with a code of ethics. But thanks to smart phones and open-source blog services, anyone can become a “journalist” by simply hitting the submit button. […]
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#Media Monday – Robyn Moore
Abbie Fink | Mar 16, 2015
I am a big country music fan. KNIX FM is my morning wake-up station. Has been for years. And it was such a nice surprise to hear that that Robyn Moore was going to join the Ben and Matt show in the mornings. Some of you may remember Robyn as she was a public relations […]
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#MediaMonday – Julie Cart, Los Angeles Times
Abbie Fink | Jan 26, 2015
For the past two years, I have participated in an alumni panel for ASU’s Cronkite School during homecoming activities. Julie Cart has been part of the panel both of those years. We had some great conversations and I thought it would be fun to profile her here on Media Monday. Our other panelist this year […]
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#MediaMonday – Linda Kauss, Supreme Court/Justice Department Editor, USA Today
Abbie Fink | Nov 10, 2014
Regular readers of our blog know that we do a weekly feature called Media Monday, where we ask a member of the media to tell us a little bit about themselves. Last week I had the opportunity to sit on an alumni panel for ASU’s Cronkite School homecoming celebration with Linda Kauss of USA Today. […]
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#BookClub – How Great Women Lead
Abbie Fink | Oct 1, 2014
More than the title, what intrigued me about this book was that it was co-written by a mother and daughter. What an amazing experience that must have been to travel the world, interviewing women leaders and creating a book with some of lessons learned from each visit. From presidents and ambassadors, actresses to fashion designers, […]
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#BookClub: Sweepus Underum Carpetae – Leadership Lesson from The Lost Thing
Abbie Fink | May 16, 2014
I came across a list several weeks ago that talked about five childrens’ books that all business people should read. And since HMA does a book club and there are five of us and five books, I purchased them all and each of us will be writing about one of those books in the weeks […]
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