Author Archives: Abbie Fink
Why I Still Invest in Professional Development
Abbie Fink | May 1, 2018
Even though Abbie will soon be celebrating 25 years at HMA Public Relations and 31 years in the industry, she still invests in her professional development.
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Words to Avoid in the Office
Abbie Fink | Apr 24, 2018
According to Entrepreneur magazine, the best way to improve your communications skills is to avoid certain words... plus the few that Abbie added.
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Report for America
Abbie Fink | Apr 18, 2018
Report for America is an organization whose primary goal is to bring community journalism back to our communities. Learn more about it in today's blog post.
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#TipForTuesday – What is Leadership?
Abbie Fink | Apr 10, 2018
The leadership words for this month’s #TipForTuesday, selected from the Developing the Leader Within You deck of cards, are wisdom, volunteerism/service and courage.
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Do We Really Have a Free Press?
Abbie Fink | Apr 5, 2018
News broke last week that Sinclair Broadcast Group had its anchors from across the country recite the same scripted anti-print media message on camera. Is this what news stations will be like going forward?
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Why You Should Script Your Presentations
Abbie Fink | Apr 4, 2018
Having to give a speech or presentation is an anxiety-filled experience. But at some point, we’re going to have to do it. Here are some recommendations.
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There is a Day for Everything
Abbie Fink | Mar 28, 2018
One of the ways our team finds news hooks to connect story pitches to is to do a search for the various holidays that occur each month. Here are today's!
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Freedom of Information is More Relevant Than Ever
Abbie Fink | Mar 16, 2018
Today, March 16, is Freedom of Information Day. This day is an annual event held during Sunshine Week and celebrates the birthday of President James Madison.
READ MORE#TipForTuesday – What is Leadership?
Abbie Fink | Mar 13, 2018
The leadership words for this month’s #TipForTuesday, selected from the Developing the Leader Within You deck of cards, are perfection, recognition and diversity.
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What is a Ghostwriter?
Abbie Fink | Mar 7, 2018
As public relations professionals, we spend a tremendous amount of our workday in front of the keyboard. This includes writing news releases, drafting talking points, speeches for key executives, memos to employees, etc. And more often than not, these communications pieces are written on behalf of someone else.
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#MediaMonday – Max Darrow
Abbie Fink | Feb 26, 2018
HMA Public Relations started it’s Media Monday feature nearly 10 years ago and since then, some of our PRGN partners have adopted similar features for their agency blogs as well. That's just what happened when our friends at Landis Communications in San Francisco featured Max Darrow of KGUN in Tucson on Meet the Media.
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Planning for the Unexpected: Five Best Practices for Risk Management
Abbie Fink | Feb 20, 2018
This guest post is provided by Keri McIntosh, Senior Vice President, Events, CMP at The Castle Group, our PRGN partner in Boston, with offices in Atlanta and Maui. She offers five best practices for risk management when it comes to planning events.
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