You Got Media Coverage…Now What?

Our team has been focused on securing quality media relations placements for brands and businesses of all shapes and sizes for more than 40 years.

And no matter what the brand or business, many have the same question after a particularly positive placement or series of placements: now what?

As it relates to positive media coverage, we always offer recommendations on how to maximize its impact. Here are several ways to maximize impact:

• Hang it up! Yes, have it printed, mounted and hung in your office, boardroom, waiting room, or even your home.
• Hang it up, virtually. This means adding it to your website, so it is always easily accessible.
• Share it across all your social media platforms and be sure to tag the outlet and/or journalist (and thank them!).
• Create a turn-key way for your team to share it on their social platforms.
• Use it in new business presentations and proposals.
• Link back to it in a newsletter or e-mail marketing campaign.
• Show it at a board meeting or brand celebration.

Don’t just celebrate the media hit—amplify it.