Why Is Understanding the Media So Important?

Just as public relations professionals must understand the needs of their clients, we are also responsible for understanding the needs of the media. Knowing which publications cover which zip codes, what type of content they look for, and where your client can fit in are all important pieces to the puzzle.

The overarching media landscape can be represented by this puzzle. Every piece is equally as important, it’s just a matter of understanding where they fit together.

With certain publications being owned by different media companies, reporters covering focused topics, and the many different publication types and genres, navigating the landscape can require a lot of thought–especially when your client wants media coverage as part of their communications goals. We know that building and maintaining genuine relationships with the media is important. But thoroughly understanding how these relationships can benefit both the client and the outlet is equally as important.

With valuable connections, solid relationships, and genuine friendships, we can create a well-connected community of media members. But how we use these relationships for the benefit of our clients, journalists, and communities starts with a simple understanding.

Interested in building a relationship with us? Contact us today.