Where Are Arizonans Getting Their News?

Media relations pros must always pay attention to opportunities for their clients.  It’s also important for them to understand what vehicles might be the best to gain editorial coverage for their clients.

The Arizona Broadcasters Association recently released its annual State of Media report.  Conducted by SmithGeiger Group, of the more than 1,200 people interviewed, the study shows that local TV remains the number-one source of video consumption in Arizona and local radio remains the top source of audio consumption throughout the state.

Last year Arizonans spent close to 20 minutes interacting with the media each day. Here’s the breakdown in minutes and seconds for where people in State 48 were going for their news and entertainment :

4:20     Watching /visiting local TV on any platform

3:22     Listening/visiting local radio on any platform

3:07     Paid streaming video subscription

2:10     Streaming audio/satellite radio subscription

2:00     Free video streaming (YouTube)

1:49     Cable TV

1:20     Newspaper or magazine (print or online)

1:06      Podcasts

0:51     National website or app

This is just one section of the comprehensive study.  It certainly sheds real data on the multitude of options for client media placements that will reach target audiences.  If you need help with that, please reach out to us.