Website Content That Stands Out

As Abbie discussed in a recent blog post, cutting through the clutter to reach your target audience and make an impact is a main goal for all marketing efforts, but this can be easier said than done. In regard to your website, there are a few simple ways to make your content more interesting and engaging to visitors.

Visuals

Whether it is your staff page, blog posts or press page, a visual on each webpage is a must. A visual will enhance the content you create and prevent a website page from looking too bare or copy heavy. Visuals are also important on each page because they will display as the link preview when posted on your social media, making followers more inclined to engage with your post and check out your site. Webpages that do not have an accompanying photo usually show up blank or a low-resolution logo, neither are very inviting.

Effective Pop-Ups

If you have recently scrolled the HMA website, you may have noticed a pop-up asking if you are interested in downloading PRGN’s 30-year anniversary eBook. Aside from the book offering significant PR insight from our global PRGN partners, including HMA’s Scott Hanson, the pop-up for the book gives website visitors another chance to engage with you online. And who doesn’t want advice from some world-class PR professionals?

From boosting newsletter sign-ups to collecting feedback from customers through a survey to promoting a new blog post, pop-ups can effectively relay an important message to your website visitors.

Share Knowledge

Website visitors want to look to your website for insight, which makes sharing your knowledge a great way to earn trust and credibility while gaining engagement. Whether it is in the form of a blog like ours, a how-to guide, case studies or a video tutorial, there are various ways for you to offer expertise in an engaging way.

Your wisdom will separate you from the pack, so don’t be scared to communicate your knowledge with your website visitors.