Nobody wants to get sent to the principal’s office for anything they post online. When I was in high school, I hedged my bets and ran a popular meme page on Facebook that poked fun at my school. Since I thought the move could be risky, I partnered with a student from our brother school. It started out as a way to promote the humor we found in the daily norms and rituals of going to a same-sex school. Over time, the page became the talk of the town, even among the teachers, so we continued to deliver our funny content on a more consistent basis.
Creating content back then was just as easy as it sounds. Nowadays, even artificial intelligence can tell you exactly how to make your content better. In a world where digital marketing is projected to reach nearly $2 trillion, it’s imperative to assess your strategy every quarter. According to Forbes, the top marketing trends to keep an eye on this year include streaming video ads, artificial intelligence and influencer marketing.
There are many platforms to share your video content on, so instead of pushing out your video as content, consider using a video ad that can stream across multiple platforms. As we’ve seen with the Super Bowl, videos create their own headline.
Artificial Intelligence is nothing new but seems to be a big buzzword these days. Are you looking to increase views? You can work with AI to assess where in your content is not connecting with your consumers. AI can create better content without the use of focus groups and market research.
More young people trust influencers than they do traditional celebrities. Consider using influencers when appealing to Gen Z and Millennials for a more authentic approach to marketing.
Has your brand hopped on any of these popular trends? Why or why not?