The Keys to A Successful Webinar

Webinars, seminars conducted online, have been around for quite a while now. But with the increase in hybrid workplaces and the advances in technology, webinars are seen as an effective virtual strategy for engagement both externally and internally.

The adaptability of the webinar requires a customized strategy that meets the demands of a business and charts success before, during and after the event. In addition to promotion, another key to webinar success is in the content you create for it. Be sure to include relevant data points, examples, testimonials and more in your assets.

Even though webinars have the possibility of reaching a large, global audience, there is also a personal element to them that is important to maintain in your own presentations. If possible, make time for individual questions at the end and ask attendees to connect with you on LinkedIn.

Once your webinar is complete, give attendees a chance to offer feedback and monitor your performance across key channels to track event effectiveness.

And don’t overlook the importance of repurposing webinar content when the event has wrapped. Record your presentation and choose a few helpful clips to share on YouTube or plan a live stream webinar on your social media pages. Also, be sure to follow up and share the full recording with all attendees so they can reach out for more and share your presentation.

Due to their flexibility and value, virtual webinars have even become a normal part of the work week for many. Take an hour of your week and engage with a webinar in your industry to see how these events can inspire new content ideas, provide insight or help you find a valuable platform for your team.

In-person, virtual or hybrid, HMA can help your make your next event a success. Contact us!