Sports PR Gone Good – PR for Andy Murray

PR for Andy MurrayAll too often I have blogged about sports PR “gone bad.” Mostly when it comes to tennis since that is the sport I care the most about watching (and playing), but I have some blog posts about other sports as well.
As a recap of a few of the bad ones:

But what about when an athlete “does good?”
Last week, when Andy Murray was doing the standard news conference after he lost his match at Wimbledon to Sam Querrey, a reporter started a question by referring to Querrey as the “first U.S. player” to reach a major semifinal since 2009. Murray quickly, and without thinking, corrected the reporter by saying “male player.” Indeed Querrey is the first male player to reach a major semifinal since 2009, but many women including Serena Williams, Venus Williams, CoCo Vandeweghe, Madison Keys and Sloane Stephens have made it that far.
Nice job Mr. Murray, it makes my heart warm when there is no hesitation for correcting an incorrect sexist statement. You might just have become my PR dream client!

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at Jul 19, 2017

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