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With the growing popularity of podcasts and other on-demand entertainment and information sources available to us these days, radio has seen its popularity dwindle.  Stations have become much narrower in their programming while fighting to survive.  But wait!  That might not be 100 percent accurate.

I can tell you, and so can everyone who travels in my car with me, that I am an always-radio listener.  (Remember, I still subscribe to the hard copy of the Arizona Republic, too.) I want the latest news, traffic and weather, and that’s the only place you can get it when you’re behind the wheel.

Robert Pittman, CEO of iHeartMedia, was quoted recently, “Radio is about keeping you company, while on-demand music is about escaping from everyone else. We use both interchangeably whenever necessary and have access to both like never before.”

In a recent blog post, Francis Battaglia, president of Independent Talk 1100 KFNX, stated, “The pronouncement of radio’s death is premature. Radio isn’t dead. It’s very much alive. Radio is ubiquitous. Radio is everywhere. It’s with us all of the time. Radio is in the car, at home, at work, on our computer and everywhere else we go on our smartphones. Not only does radio broadcast over the airwaves, radio streams through the internet and is available on many station’s own websites and apps or other radio station app consolidators.

Oh, and I still read the obits everyday, too.

Scott Hanson
Scott Hanson
President Scott is president of HMA Public Relations and a founding member of the Public Relations Global Network. He’s a Phoenix native, husband, father of two and a fan of all sports and a participant in some. Check out Scott's full bio

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