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Have you ever felt like you needed an advocate?

Today’s #MediaMonday comes from Dave Cherry, who recently joined CBS 5 in Phoenix as the station’s CBS 5 Advocate.  Through his on-air advocacy work in 2011 for his previous station, KPNX-TV, Dave and his team were able to help consumers save more than $1 million.

He certainly has an interesting and well-rounded background.

So Dave, time to share.

What do you want to tell the blogosphere about yourself today?

I was born and raised in Philadelphia and consider myself one of the biggest Philly sports fans around.

My career started off on a different path before a fulfilled my lifelong dream of reporting the news and helping consumers. After graduating from Philadelphia University with a Bachelor of Science degree in Accounting, I went on to earn an MBA in Finance from Temple University, also in Philadelphia.

I also spent 10 years as vice president and director of sales and marketing for two of America's leading real estate franchise companies – Coldwell Banker and Re/max.  Then it was on to broadcasting.

I began my 17-year news career at WHP-TV in Harrisburg, Pa., as news anchor and reporter, then moved to KOLD-TV in Tucson as the morning news anchor. From Tucson, I went to KRON-TV in San Francisco as a freelance news reporter before moving east to COMCAST in Philadelphia as a general assignment reporter. In the fall of 2003, I moved west and joined KPNX-TV in Phoenix and spent nine years as the station Call for Action Consumer Reporter before joining CBS 5 News as the CBS 5 Advocate in December 2012.

I get a lot of satisfaction from my work advocating for consumers here in the Valley.  Whether you have a dispute with a company or want to learn how to save money or want to keep con artists from ripping you off – my segments each night at 5:20pm can help.  My job is to protect everyday citizens from mistreatment from companies and give them a voice.

I am a vegan and like to eat the amazing vegan food prepared by my lovely wife, Carmen. I’m also a big Bruce Springsteen fan (I’ve seen more than 70 shows!).  He inspired me to learn the guitar. Besides playing many of the Boss' songs, I write and sing my own songs and have even recorded a CD of original music.

You can follow me on Twitter, @cbs5advocate, or reach me by e-mail at dave.cherry@cbs5az.com.

Photo © CBS5

Scott Hanson
Scott Hanson
President Scott is president of HMA Public Relations and a founding member of the Public Relations Global Network. He’s a Phoenix native, husband, father of two and a fan of all sports and a participant in some. Check out Scott's full bio

1 Comment

  1. One thing we know about Philly sports fans: they are passionate about their teams! Just ask Santa Claus, who was booed at an Eagles game years ago. You’ve gotta be passionate about helping “right the wrongs,” too.

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