Maximizing Your Impact in PR

In public relations, getting the most out of an announcement to create multiple successful outcomes is essential for success. One opportunity—whether it’s a campaign launch, event, expansion, partnership, or more—can provide cross-channel success if its message is maximized effectively.

The world moves fast, and so does the news cycle, but success relies on understanding your message and aligning it with the bigger picture—whether it’s a story happening in your community, state, country, or the world. Also, to stay at the forefront, it’s crucial to demonstrate your expertise and make the case for why your brand should be at the forefront to tell a story.

Once you make your case, it’s time to distinguish the multiple elements that can play into your public relations efforts and why they make a good fit. Remember that reaching the audiences you want requires thoughtful research of the place where your story belongs.

Think about how your C-suite can maximize the impact of an announcement by showcasing their thought leadership through earned media opportunities. For example, they can share insights in a podcast interview on an industry topic or draft an opinion piece on a relevant cause related to your organization.

On social media, live streaming can enhance event success in real time, while scheduled content before and after the event helps extend your message. Consistency and creativity are key, especially on social media, where audiences are exposed to vast amounts of content daily.

For other earned media, ask yourself how the story will translate. Identify the most eye-catching aspects of your story and the unique perspectives that will stand out in a TV segment. Additionally, consider who the key players are behind your news, and how a profile of them might be a compelling fit for a magazine feature to tell the full story.

Contact HMA to learn how you can maximize your next campaign, event, or initiative through public relations.