Is It Worth It To Ask for Online Reviews?
I had a follow-up appointment with my doctor a week ago. I told her that I was feeling fantastic and that she was a “miracle worker.” She thanked me and asked if I would give her a positive review on Yelp.
Really? Review a doctor on Yelp. She told me that although the majority of her patients come through referrals, positive reviews help solidify the decision to go to her versus another doctor.
And we all know that when we take our car to the dealership for service, they’ll always ask you to give them a 5-star rating and if you can’t do that, don’t fill it out because they’re evaluated on how many they get.
You can’t go online and make any kind of purchase without receiving a survey to provide feedback on the experience.
Today’s online review is yesterday’s “I want to speak to a manager” in that we have an opportunity to express our concerns. Difference is that when speaking to the manager, you’re only telling one person (or if you are speaking in a raised voice maybe a couple people). But an online review can reach hundreds of people.
Adrian and I talk about online reviews – the value of the information to the business, the information we can glean from the postings and more importantly, what can you and should you do with that information.
(and speaking of asking for reviews, if you like what you hear on this podcast, we’d welcome your feedback: https://bit.ly/3NYswyk) .
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