Instagram Ideas for Your Business

Have you run out of ideas for your Instagram content? There are a number of ways your brand can use Instagram to the fullest and engage followers too.

Polls and Questions

Instagram stories provide a variety of ways to bring engagement out of your followers. These tools allow followers to ask you questions, take part in a poll, take a quiz, donate and more. Use these to your advantage if you are looking to gain insight into what your followers think while sharing content.

Use the Reels Feature

Rather than just posting a video on your page, consider trying out Instagram Reels for short-form video content. Reels gives you the chance to put several clips together and use fun sounds or music to spice up your video. Since 2019, statistics show that the average engagement rate for regular photo or video feed posts has decreased by 44 percent. This is due to the arrival of the Reels feature which has pushed businesses to pivot in order reach new audiences and maintain growth on the platform.

Some ideas for your next Reel include giving a behind-the-scenes look into your business or creative process, taking part in a current trend or sharing the work your business has done lately.

Giveaways

As I covered previously, giveaways and contests are great idea for your next Instagram post. Not only does it have potential to grow your follower count, but you can showcase an important product or promote an event. Try it out!

Looking to tell your story online? Contact us!