How To Promote Your Blog
In my last blog post, I covered the importance of having a blog for your business and how it can boost visibility while creating thought leaders. But how can you easily and successfully promote your blog and get the website visitors that you have been writing for?
When you first start, your audience will be small. With this, it will be important to cultivate any audiences that you already have on other channels and getting them to take the next step by visiting your website as well. You should be drawing your followers’ attention to your blog posts by sharing all of them on social and including relevant hashtags. While you may be looking for new website visitors, don’t look past the great audiences that you already have.
This can apply to your mailing list as well. Consider using your email blasts to promote your latest blog posts and gain some traction. Also, be sure to include an email signup form on your blog homepage to make sure those who found your content can get future posts sent straight to their inboxes.
While writing for humans is the priority, it is important to slip in some SEO writing tactics to help your blog posts rank high on the search results page. Consider using search engine keyword platforms to discover what is trending in your industry right now.
Other ways to appeal to SEO in your blog posts are to use unique sentences and content in your posts to stand out, use subheadings in your blog post to separate everything by subtopic and always link back to high-quality or highly visited websites when using them on your blog post. And always make sure to include a meta description with every blog you post, this is the short word description that will show up under your blog post on the search results page.
Lastly, a great way to help boost your blog is through networking. Having connections could lead to appearances on podcasts or guests posts on other blogs, which can, in turn, promote your blog and business effectively.
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