Everyone celebrates birthdays a little differently. Some ignore them, some recognize the same age over-and-over and some go all-out on the same day every year.
In the business world, company birthdays are celebrated as “anniversaries” and often serve as a foundation for media relations or community relations programming.
The Arizona Diamondbacks recently celebrated their 20th anniversary by honoring a group of 20-year-olds who were born on the D-Backs first Opening Day in 1998. Known as the Fans for Life program, kids born on Opening Day every year at St. Joseph’s Hospital from 1998-2005 get free tickets for life to the D-Backs’ first home game of the season.
High marks for a promotion that was 20 years in the making and has maintained two decades of continuity.