How Do I Promote My Brand’s Leadership?

A key way to elevate a brand or business is to develop and execute a strategic communications campaign for your executive leadership.

If seeking to do this for your brand or business, here are some things to consider:

• What are your leaders’ stories, and what ties them to the business’ values? Do they have a hook? Have you story mined them and captured various versions (business, feature, trade) of their story for use in proactive media relations efforts?
• What are your leaders’ passions? Are they involved in any community or civic organizations that showcase those passions? If not, what are some groups for which they may be a fit for volunteerism or board membership?
• Are they professionally media trained on how to put their best foot forward when a media opportunity presents itself?
• Are there any awards that would warrant a nomination?
• What are the local events that they should consider attending or sponsoring?
• Are there current brand initiatives they can “own” and provide thought leadership on via bylined articles or interviews?
• Do they feel comfortable with public speaking? If so, what are some ways in which we can help them earn public speaking opportunities both internally within the organization and externally within the community, at events, through partnership or other?

We are happy to help you in your efforts to elevate your leaders’ profiles. Connect with us here to get started.