HMA PUBLIC RELATIONS
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New Client Onboarding
Thank you for your interest in HMA Public Relations and the services we offer. We’d like to learn more about your company, your goals and expectations. This questionnaire will help us both determine if we are a good match. Please take a few minutes to respond below with as much information as possible, or mark any questions that don't apply as "N/A." Once we receive your information, we’ll get back to you.
Name
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First
Last
Company Name
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Company Website
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Phone
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Email
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Have you worked with a PR agency before?
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Yes
No
What prompted your decision to look for an agency at this time?
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Be as specific and open as you can.
What is the type of agency that you think you want to hire?
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Big or small? Local or global? What kind of services do you need?
What kind of expertise or professional services do you need for your organization? Why are you outsourcing these functions?
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Public relations? Public Affairs? Branding? Marketing? Social or digital media? Search optimization? Content marketing? List as many as you care to.
What do you anticipate the scope of work will be for your agency?
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Ongoing, as-needed, project-based, other?
What is your budget? If you do not have a budget, please provide your best guess as to what you would be willing to invest in public relations services per month?
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If you are unable to provide a budget estimate, it is difficult for us to determine if your goals and expectations can be completed within a proposed scope of work and budget. Any guidelines you can provide here will be most helpful.
Are you considering any other agencies? Are you willing to share their names?
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Tell us about your company. What do you offer? What sets you apart from your competitors?
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Anything new happening in the near future? innovations, new products, new hires/promotions, etc.) In what areas do you think your company is truly differentiated or GREAT, and in what areas are you weaker or the same as your competition? Who are your competitors?
What one thing above all else do you need from a public relations agency?
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What does success look like in a year? Or at the end of the scope of work?
What else do you expect from your public relations agency?
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Please be as specific and detailed as you can. You can take responsiveness, talent, creativity, and discretion for granted with us.
What is the size of your company in terms of employees and annual revenue?
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Anything else you can share that would be helpful to us as we learn about you. Do you have a dedicated marketing or communications team? If so, how many people? Who is our point of contact?
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