How Can YouTube Benefit Your Brand?
Gone are the days when a few Facebook posts and a tweet every once in a while would suffice for your brand’s online presence. It needs a lot more than that, and it needs to be strategic.
One online platform that tends to get overlooked by many small businesses is YouTube. The video creation platform offers benefits different from other social platforms like Instagram or Facebook; YouTube pushes longform video content, which can give your brand the opportunity to share a unique story about your brand.
Unlike other platforms, YouTube’s audience is extremely varied. People of all ages, education levels and income levels use it. Whether your brand is trying to provide entertainment, education or promotion, YouTube can be a useful tool.
Longform video content can help humanize your brand. Videos capture our attention better than just text and images, and can create an entire storyline. A few examples of types of video content you can create for YouTube:
- Meeting the Team
- Product Showcase
- Behind-the-scenes
- Testimonials
- Product Reviews
The bottom line is, YouTube is a powerful social media tool that can help you reach new customers and grow your business. For more ways to explore how YouTube can be used as a PR tool, check out this article.
