How Are We Managing AI?

My friend Dana and I are headed to Bismarck, Ark., this weekend for a girl’s trip.  As we were discussing what we should do and where we should eat while we’re there, she put a few prompts into ChatGPT and within seconds a full itinerary was available.  Granted a couple of the recommendations were no longer open or hours of operation had changed, but it gave us a great starting point to do some additional research on our own.

The impact of AI and similar technologies is at the forefront of the writers and actors strike that has been going on for months. Screenwriters fear that their earlier works could be used against them, claiming that producers could tap libraries of existing screenplays to train AI to write movie scripts, leaving only a few jobs for actual human writers.

Others that produce creative content are expressing similar concerns.

As public relations professionals, we are continuing to evaluate AI and how we can (or should) incorporate this tool into our client work.  Our colleagues across the Public Relations Global Network have been discussing how to acknowledge AI-generated work in our client contracts.

As with all technology, we need to proceed with caution, evaluate how it will impact our work and what we can do to protect our own intellectual property.

Want to talk more about how technology can be incorporated into your communications strategies, please do get in touch.