CSOM – What Do a Pop Star, a Football Player and Cracker Barrel Have in Common?

There has been a lot of heavy stuff dominating the headlines lately.  Discussions with family, friends and colleagues have been tense as we all have differences of opinions.

But mixed with these very serious topics there have been other stories that have communications professionals buzzing as well.

• Taylor and Travis getting engaged
• Cracker Barrel changes its logo…and the changes it back
• The kisscam scandal at the Coldplay concert
• Sydney Sweeney’s jeans/genes

As PR practitioners, we regularly talk with our clients about how to capitalize on news of the day. Can we add something relevant to the discussion or are we simply just jumping on the bandwagon?

These kinds of headline-grabbing activities over the last handful of weeks have been a welcome break from some of the more challenging things that we’re dealing with.

So maybe, just maybe, the engagement announcement of a pop star and a football player is what we need to give us a little bit of a break from the more challenging things. And if that’s what it is, then get me my People magazine. I am ready for it all.