Author Archives: Scott Hanson
Press Freedom Must Ring
Scott Hanson | Feb 16, 2021
Transparency in government is more important now than ever. And it’s not just at the national level. It’s not a new topic for us, as demonstrated here, and here. HMA Public Relations has worked as a government contractor for city, county, state and tribal governments for decades. Our team knows from the onset that everything […]
READ MORE
#MediaMonday – Philip Catalfamo
Scott Hanson | Feb 8, 2021
Today’s MediaMonday comes to us from Philip Catalfamo, news editor and sports director for Yavapai Broadcasting and Verde Valley Television, which includes The Q 102.9, KKLD 95.9FM, KVRD 105.7FM, KVNA-FM 100.1FM, KYBC 96.3FM, KNVA-AM Flagstaff (ESPN affiliate). Among his duties, Philip hosts “Off the Bench” each Saturday morning, focusing on prep sports throughout Northern Arizona. […]
READ MORE
A Sponsorship of Super Bowl Proportions
Scott Hanson | Feb 3, 2021
Sponsorships and using celebrity endorsers can often be an iffy proposition. But when it’s right – it can really be right. Using a “fake” person can take the chance of any embarrassing missteps out of the conversation. The fictitious name “Jake from State Farm” has been engrained in our brains since 2011 when “Jake” first […]
READ MORE
How Can Games Enhance News Literacy?
Scott Hanson | Jan 28, 2021
Determining what is fact and fiction when it comes to news has become more and more difficult. The term “mainstream media” is an oxymoron that has glorified platforms such as FOX News, CNN, MSNBC and now Parlor, that epitomize slanted coverage and opinionated information. It’s not a game. It’s a real-life quandary for many to […]
READ MORE
Why would the NFL choose to be on NICK?
Scott Hanson | Jan 19, 2021
The National Football League recently made some lemonade out of lemons when it broadcast one of its Wild Card playoff games on Nickelodeon. It was an unusual platform for a pro football game – but a brilliant move. How better to teach the next generation of football fans than on their own network and in […]
READ MORE
#MediaMonday – Rebecca Aguilar
Scott Hanson | Jan 11, 2021
Today’s #MediaMonday comes to us from Rebecca Aguilar, president-elect and chair of the Diversity Committee for the Society of Professional Journalists. Rebecca is a freelance reporter who worked at KPNX-TV Channel 12 for nearly three years beginning in 1990. She’s a multiple Emmy award-winning reporter who spent 28 years in television news and then transitioned […]
READ MORE
How To Combat Misinformation
Scott Hanson | Jan 7, 2021
Combatting misinformation is part of the Public Relations Society of America’s 2021 national platform. As a member of the PRSA College of Fellows, I had an opportunity to listen in on a presentation about this new initiative, Voices4Everyone. It’s a program to create an atmosphere where democracy and informed decision-making can thrive. (The other three […]
READ MORE
Non-Verbal Communication Can Be Key
Scott Hanson | Dec 9, 2020
During the football season, Scott Hanson uses non-verbal signals to communicate with other game officials. Read how this compares to non-verbal communication in the public relations sphere.
READ MORE
Decades of Copper Anvils – #HMATurns40
Scott Hanson | Dec 1, 2020
Throughout the past 40 years, Team HMA has strived to give clients award-winning work. Today, we take a look back at the Copper Anvils and how they have changed through the years.
READ MORE
It’s Time to be Thankful
Scott Hanson | Nov 25, 2020
From all of us here at Team HMA, we wish everyone a safe holiday filled with family and holiday cheer. We have much to be thankful for this year.
READ MORE
Professional Apologists
Scott Hanson | Nov 18, 2020
Broadcasting live has its challenges, some of which reporters need to apologize for, but is that part of their job?
READ MORE
#MediaMonday – Tony Davis
Scott Hanson | Nov 9, 2020
Happy #MediaMonday! Today's post features Tony Davis who was just named the Virg Hill Journalist of the Year by the the Arizona Press Club. Learn more about Tony here...
READ MORE