Author Archives: Kelsey Makings
Eight tips to remember when pitching to the media
Kelsey Makings | Oct 12, 2018
It has been a few weeks now since I was a proud attendee of the 15th annual Valley Publicity Summit presented by SPJ. Didn’t catch my tribute? Read it HERE. Panelists, made up from top members of our media, gathered to shed insight and provide tips when it comes to pitching story ideas. I compiled […]
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The Importance of Team Meetings
Kelsey Makings | Oct 4, 2018
Our days are pretty busy around here at HMA. Between phone calls, client meetings, business travels, tight deadlines and outside appointments, a full day can go by and you realize you haven’t said more than a few words to the people working right next to you. We have a lot going on. We wear many […]
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HAPPY BIRTHDAY ALISON!
Kelsey Makings | Sep 26, 2018
Surprise!! While you’re off exploring ice glaciers and deepening your love of whales, we wanted to come together to wish you a very happy birthday! I hope you are having a fabulous time in Alaska, Alison! Thank you for being one of my many great mentors here at HMA. Happy Birthday! – Grace Nobody at […]
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A tribute to the "Greatest Saturday Morning in PR"
Kelsey Makings | Sep 21, 2018
Saturday morning I walked into the Barrett Honors College at ASU for the 15th annual Valley Publicity Summit presented by SPJ. I was greeted by Mark, the man who happened to be my professor at the very same school eight years prior. Remember the whole introverted thing? It kicked in. I grabbed some coffee, found […]
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The power of the micro-influencer
Kelsey Makings | Sep 12, 2018
Unlike celebrities with millions of social media followers, micro-influencers may have anywhere from 10,000 to 50,000 followers on their platforms. While the exact numerical definition varies of a true influencer, statistics suggest smaller niche players may wield more influence when it comes to effective social media marketing. Why? Because they are far more approachable and […]
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Tips on How to Beat the End-of- Summer Blues
Kelsey Makings | Aug 29, 2018
It starts just before Labor Day. As September approaches, we become acutely aware that summer is almost over. Endings in general can easily bring up feelings of anxiety, sadness and general malaise. After all, soon there will be no more careless summer nights; no more early Fridays at work and no more days spent at […]
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The Power of Workplace Volunteerism
Kelsey Makings | Aug 21, 2018
Last Friday, team members from HMA Public Relations volunteered at Southwest Human Development, stuffing backpacks for children for the upcoming school year. Our first step was to organize and separate all the materials. It was at that moment, sorting box after box, that I realized just how much good was in the world. People genuinely […]
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Emotion: The Key to Viral Content
Kelsey Makings | Aug 8, 2018
Think about the very last thing you shared on social media. Something that hit you a certain way you just had to pass it along to your followers. What was going through your mind? Why did you want to share it? Odds are, it was because you felt something. You saw something that made you […]
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Unblocking Writer’s Block
Kelsey Makings | Aug 1, 2018
It happens to even the best of writers. It’s inevitable. Your words turn to mush, you don’t have a creative fiber left in your body and you are exhausted from staring at a blank document. Maybe it’s a timing thing or maybe you are being a little too critical of yourself. Whatever the reason, being […]
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Being an introvert in the extroverted world of PR
Kelsey Makings | July 27, 2018
As a young girl there was nothing I loved more than writing a story or playing with a few close friends. I wasn’t one for big parties and the thought of having to talk to a complete stranger had me running for the nearest exit. So then why would I choose to enter the public […]
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30 Life Lessons I’ve Learned in My 30 Years
Kelsey Makings | July 19, 2018
Today marks my 30th birthday and despite the mass consensus that I should be feeling down and longing for my 20s back, that’s simply not the case. I am excited to turn 30. I’m old enough that people may finally mistake me for an adult and yet young enough to pretend a night out won’t […]
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My Successful Social Media Strategy and Why It Was All Wrong
Kelsey Makings | July 13, 2018
I grew up with technology and personally witnessed the evolution of social media. In elementary school I played Oregon Trail on the colored iMac next to my friends. In middle school, I got my first cell phone and super embarrassing AOL screenname. In high school, I secretly played snake under my desk on my Nokia […]
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