Are You Marketing Your Podcast?

While podcasts are not a new concept, they have exploded in popularity with an estimated 120 million listeners in the U.S. in 2021. But podcasts are a commitment and creating a loyal audience doesn’t happen overnight. Check out these small marketing tips can make a huge impact on your show.

Share on Social

While you may record and upload regularly for your loyal listeners, they can forget to tune in to your newest episode. Sharing your podcast on social media can help spread the word on your episode and remind audiences.

Beyond just social posts, sharing a blog post on your newest episode allows you to give the perfect introduction and provide context on what listeners are about to hear.

Have a Guest, Be a Guest

If you are interested in expanding your audience and introducing your content to other industries, inviting guests on your show and joining other podcasts as a guest is a fantastic way to do it.

Whether they are a friend or a colleague, introducing someone different can expand your conversations and give you and others the chance to share fresh perspectives and insight.

Create a Website

Rather than simply uploading your podcast to Spotify, Buzzsprout or any other podcast platforms, actually creating a website for your show can enhance your shareability and give you a place to share your blog content. In turn, your content can boost your SEO and improve your placement on search, allowing others to discover your show.

If you are looking for a podcast on navigating the communications world of today, check out Copper State of Mind with HMA VP/GM Abbie Fink and Dr. Adrian McIntyre, new episodes are available every other Tuesday.