Are You Headed Down the Rabbit Hole of Media Relationships?

PR practitioners can sometimes find themselves going down a rabbit hole when researching information about members of the media. Scrolling through their social media pages, reading a few of their articles, visiting their blog…Before you know it, a few hours have passed.

Understanding the media goes beyond just knowing when the magazine is published or what topics the local TV station covers on Saturday mornings. It’s important to find out what you can in order to make a connection with the reporter. The more you know, the better chance you’ll have of securing the best coverage for your clients. And it makes your job as a PR practitioner much easier if you know what you’re looking for, where to look, and who to pitch.

Whether you are just starting out in your public relations career or have years of experience, we can all struggle with landing a pitch. And we can all feel like we’re falling down the rabbit hole at times.

But this time is well-spent, especially when the result is a better understanding of media outlets, who the key media members are and what they cover, and which voices are making positive impacts in the community.

Interested in diving headfirst into your communications plan? Contact us today!