And the Winner Is….

It is award season. I’m not talking about the Oscars or the ACMs, but rather the award programs sponsored by local and national media outlets and community and business organizations.

As part of our scope of work, we often present award opportunities for consideration by our clients. Alison shared some tips on how to write a winning nomination a while back.

There are a few other things to consider before putting pen to paper (or fingers to keyboard) to develop the submission.

• Is your story award-worthy? Recognizing that there may be hundreds of submissions, it is important to know if you and your story will rise to the top. We’ll do our best to find the best story to tell, but don’t be surprised if we suggest waiting another year to make the story even stronger.
• In all likelihood, there will be an event to publicly recognize the honorees. You certainly don’t need to feel obligated to purchase a table or buy an ad in the event program, but these costs should be factored in as you are deciding whether to submit.
• Winning is fantastic, but what other opportunities might there be from a marketing perspective to capitalize on the honor. At the very least, you should include this information in your corporate bio and LinkedIn profile, but other ways can you maximize the recognition.

We love to share our clients’ stories and help them achieve the recognition they deserve.  Let us know if we can help tell your award-winning stories.