Where do clients come from?

Public relations agencies are always looking for new clients.   It’s a way of life in the agency world.  Growth and business sustainability are dependent upon them.  So where do they come from?
At a recent Arizona Association for Economic Development luncheon, Chris Camacho of the Greater Phoenix Economic Council shared some figures about employment sectors in Arizona and how they have led economic recovery since 2010.
The top sectors are, not coincidentally, also hot areas for PR clients.   They are:

• Professional and business services
• Healthcare and social assistance
• Leisure and hospitality
• Construction
• Finance and Insurance

HMA’s client roster, not unlike other successful agencies, has robust representation in each of those categories.  It’s a good sign for the overall economic conditions of the market and an excellent snapshot of how growing and dynamic industries are embracing and utilizing public relations services.