What is Threads?

Threads, Meta’s answer to the Twitter platform, officially opened on Wednesday. According to Meta CEO Mark Zuckerberg, 10 million people signed up for Threads within hours of launch.

Much like Twitter, Threads is for users to post messages and reply, like, comment and share posts from other users. With the connection to Meta, the app also allows you to follow the same accounts you follow on Instagram on the Threads platform. This makes it easier to gain followers if that’s what you’re in search of when using the new app.

This rollout of Threads comes days after Twitter introduced its plans to limit the number of posts that users can read per day. In these new rules, verified accounts are limited to reading 8000 posts per day, while unverified accounts are limited to 800 posts per day.

With advertisers like Coca-Cola and Unilever departing Twitter after Musk’s takeover, Threads would make a great comeback for a new campaign once users are settled in on the app.

In addition to the new platform from Meta, users are also exploring similar app Bluesky, which was created by former Twitter CEO Jack Dorsey. However, Bluesky is currently invite only and still in its testing phase even with high profile users on the app so far.

Despite the success upon launch, the platform has postponed its launch in the EU as it faces regulatory issues on privacy due to Threads having the ability to collect data on a user’s health, purchases, location and more.

With the launch of any new social media platform come important questions. Is this safe to use? Will this sustain popularity? Will this platform replace the other main social medias we have become accustomed to?

We are going to try it out for ourselves. Follow us at @hmapublicrelations!