What is SMS Marketing?

Short message service (SMS) aka texting can be a valuable marketing tool for your business to interact with customers, especially if your target audience craves convenience, personalization and seamlessness. Could SMS marketing be the key to getting closer with your consumers?

The standout benefits of SMS marketing are its wide reach with so many of us having access to text, ability to personalize by region or basic information and its high open rates compared to email marketing. Texts can also be sent in real-time, making SMS communication incredibly valuable for sharing important updates you want to get out right now.

Another big perk of SMS marketing is its cost-effectiveness. Rather than spending money on a print or TV ad, SMS marketing is relatively inexpensive and, more importantly, the data is owned by you. This means you can pick the content, copy, message, audience and will be able to see firsthand how consumers react to it. You may even speak to them directly if that’s your goal.

A recent survey from Klaviyo revealed that consumers are raving about SMS marketing with 96 percent of respondents open to receiving at least one text from a brand per week. Klaviyo also revealed that SMS engagement has an average click-through rate of 36 percent, which is 8x more than email.

Whether for promotional purposes or to just have a conversation and receive feedback from a consumer, SMS marketing can be designed around your specific goals and target audience.

And of course, marketing results don’t just happen, you need to develop a strategic SMS plan with content and copy that brings your message to the right audiences at the right time.

Find out how HMA can fuel your marketing efforts by contacting us today!