What Are Some PR Predictions for 2023?
Welcome to the new year!
2023 has all the promise to be a great year. Here are some predictions from the HMA Public Relations team about what we might see in the year ahead:
Abbie: “Consumers are expecting (demanding) that the brands that they do business with take a stand on important issues impacting their communities. A social media post with thoughts and prayers is no longer enough. Actions speak louder than words and we’re going to see more and more organizations, big and small, get engaged with issues, supporting causes and using their influence to make a difference.”
Alison: “Content will continue to be king, and those in the PR world who have the ability to create well-written, high-quality, fact-checked material will separate themselves from the pack.
Senior PR leaders will continue to push junior emerging leaders to embrace older strategies – in-person media meetings and speaking on the telephone versus texting or emailing in particular – to develop authentic media relationships. Those who heed the recommendation will benefit and rise in the ranks faster than those who do not.
Emerging PR leaders will continue to push senior leadership to not only embrace new tools to create content – Canva over Powerpoint, for example – but challenge them to learn how to use the tools firsthand. Those who heed the recommendation and learn how to use new tools versus simply learning about them will rise in ranks in their valued team member’s minds, leading to better retention of the whole team in the long run.”
Justin: “Empathetic communication will continue to be key for brands and businesses in 2023. Audiences have become increasingly interested in those that are aware of issues around the globe and speak on them. From your communications to your story pitches, it will be important to remain mindful of what is happening in the world so be sure to stay up to date with the trending topics.
With new platforms always appearing and mediums like podcasts and newsletters becoming more popular, PR professionals will continue to explore new opportunities for clients beyond traditional media in 2023.”
Rayna: “I foresee PR becoming more diverse and inclusive in terms of what media outlets are willing to cover. Exclusive and bias publications are a thing of the past. I see the PR industry not only becoming a more inclusive workforce, but also advancing more diverse stories into the feature columns and front pages. People just want good, reliable news without bias or a political spin.”
I shared my prediction, along with our Public Relations Global Network partners, on the PRGN blog.
“We may see an overall reshuffling of social media in the coming year. With the further politicization of some platforms, their recognition as a mainstream source of information will be diminished. The voluntary release of privacy associated with social media may also decrease as people pull back into less combative personal positions.”
If you’d like to see this and other predictions from our partners from around the world, click here. There are some interesting thoughts from across the globe.
