What Are AI Chatbots?

With over 1 million users trying out conversational chatbot Chat GPT, the role of artificial intelligence (AI) and its impact on the world has been a common topic of discussion. But, what is Chat GPT, how can PR professionals utilize tools like these AI chatbots and what are the implications of applications like these on our industry?

Chat GPT is powered by vast amounts of data and is trained to interact in a conversational way with users. According to the website, Chat GPT can “answer follow up questions, admit its mistakes, challenge incorrect premises, and reject inappropriate requests.”

Chatbots like Chat GPT (and the many that are sure to come down the line) can give PR pros inspiration or topics for stories, marketing campaigns, website content, blog posts and much more. Just simply ask the question on your mind and in one minute, Chat GPT can provide you with ideas for you to bring to life.

As for the PR industry, AI is sure to make an impact in the coming years and could change how you work. With help from AI, you can currently use or soon expect tools that help identify data trends, track media coverage, draft social media or website copy, monitor brand reputation, provide campaign insights and more.

Will AI chatbots help spark creativity for your next project?