Ways to Improve your PR Plan

Before you start driving, you must know your destination in order to get to the right place. You might check a map and do a little research about the destination before setting out. The same is true when it comes to your PR strategy.

Mapping out a PR strategy allows you to establish clear goals and objectives, determine which tactics are best to achieve those goals, track your progress and make adjustments along the way.

Some steps to get you started:

Perform Competitor Research

What is the media currently saying about your industry? About your competition?  About you? Doing this research will help you get a better understanding of the marketplace and your role in it.

Draft Key Messages

Focus on several main points you want to communicate to your audience. This messaging should be present in all content you create and disseminate to keep the voice of the brand consistent and clear.

Brainstorm Strategies and Tactics

Think about all the channels you can use to connect with your target audience. Most notably this is done through media relations and social media/influencers, but it also includes getting involved with community groups, sharing content on your blog and social media as well as attending and speaking at industry events and volunteer groups.

Budget Your Time…and Your Resources

A successful PR strategy takes time.  And it takes financial resources.  Investing in public relations is an investment in your company’s success.  Are you ready for that success?

Execute, Analyze and Adjust

When tracking progress, don’t be afraid to make minor adjustments in order to maximize the effectiveness of your campaign. Take a look back at the original goals and objectives.  Locate the areas where your execution may have strayed off the path and make adjustments to get you back on track.