#TipForTuesday- Working with Micro-Influencers
Influencer marketing has been on the rise as more consumers trust their favorite “gurus” for product advice. While it may sound expensive to work with an influencer, there are many micro-influencers with their own specific niches that can be just as effective, if not more, than macro-influencers.
When choosing an influencer to work with, engagement rates should be prioritized higher than follower count. While it may come as a surprise, micro-influencers with less than 10,000 followers have 3% higher engagement rates. These micro-influencers can cover specific areas and unique industries such as climate, education and business.
Here are a few things to consider when hiring a micro-influencer:
- Your goals of the campaign
Are you giving away a free prize for exposure? Find an influencer that does giveaways. Are you wanting to educate on how your product can help in everyday life? Consider an influencer that interacts with their followers by asking questions. Do you want somebody to cover your event? Find an influencer who can live stream the event and post their own promotional photos.
- Who is following the micro-influencer?
If you are hosting an event at a specific location, you should check the location of their followers. You should also check on the age and gender to make sure they align with the audience you want to target in your campaign.
- Influencer platforms
When some people hear “influencer” they think of Instagram. But most influencers are active on more than one social media site. Choosing an influencer who is active on multiple platforms not only gives their followers more of a chance to see their content, but it also allows them to see the content more frequently, keeping your brand at the top of their mind. Consider choosing an influencer who will post on Facebook, TikTok and YouTube, in addition to Instagram.
