TikTok as a Marketing Strategy

We all know about the app that surfaced only a few years ago: TikTok. Although many view it as a fun way to pass time, it can actually be very useful when marketing your business. I’m going to cover a few of TikTok’s benefits as it relates to marketing.

TikTok beats all other platforms when it comes to engagement levels across accounts of all sizes. In other words, TikTok is really good at keeping people on the app. This is important because you know people are using the app, which means more people will see your content.

Businesses can create short form content on TikTok and capture the attention of the younger generation in a creative space. Users are known to create funny clips to grab the audience’s attention, and that can be applied to your business model as well.

TikTok has also emerged as a hotspot for influencer marketing. Having an influencer speak positively about your brand can grow your audience and be beneficial for your brand.

Unlike other social apps, TikTok is primarily content-driven. All TikTok home pages are catered towards each individual user. This means that if your content appeals to someone on the app, TikTok’s algorithm will put it on their homepage. This is useful for marketing because there’s virtually no limit to how many users view your content.

There are many benefits of marketing on TikTok, and if you follow the trends, there is no doubt your audience will grow.