Sustainability as a Business Approach

The Public Relations Global Network’s (PRGN) semi-annual meetings are being held in Scottsdale this week.  We have communications pros from around the world sharing their expertise and best practices with our members.  One of them is Mark Paterson of Currie in Australia.  Here’s a recent blog post in which he talks about how sustainability is a business approach to creating long-term value by considering how an organization operates in the ecological, social and economic environment.