So – I’m going with: “that’s his shtick.”
It reminded me of former Phoenix and Sacramento, Calif., weatherman Dewey Hopper, who used to carry an umbrella during his weather segments. Today, Kathy Sabine on Denver’s KUSA-TV (NBC) uses a red umbrella in her 9News Back Yard broadcasts.
I checked in with some of our Public Relations Global Network (PRGN) agencies to find out what shticks they’ve seen in their markets. Here are some examples:
Back in the early ‘90s, meteorologist Steve Swienckowski worked a unique split-shift/split-city weekend: he did weather for the weekend morning news at KOVR-TV (CBS) in Sacramento, Calif., and then drove to KTVU-TV (FOX) in San Francisco to do the same for their evening newscasts. He actually had a segment called “Steve’s Shtick,” in which he talked about “whacky news that no one else would use.”
Cleveland’s Dick Goddard, meteorologist for WJW-TV (FOX), is a market icon. He’s known throughout northeast Ohio for his annual "Woollybear Festival" -- the state’s largest single-day festival featuring caterpillar races.
In Nashville, Tenn., Rudy Kalis, longtime sportscaster at WSMV-TV (NBC) has a trademark of “wild” sweaters. They include every pattern and every color of the rainbow, comprising some of the most awful Christmas sweaters you have ever seen, although there is some debate as to whether the sweaters are just his go-to wardrobe vs. his shtick.
“Yo ho, yo ho, what’s the weather going to be? Here’s the man who knows, so just you wait and see. Here is Captain Sandy and the weather he has found, for Savannah and for Chatham and the counties all around.”
His shtick also featured puppets Calamity Clam, the tide-watching clam, Wilbur the Weather Bird, a pelican that dropped out of the ceiling with the forecast and a giant thermometer named Arthur Mometer. Now THAT’s some shtick!
Who else should be on the list?