Rewriting the Narrative: Public Relations Lessons From A Christmas Carol

We all love a redemption story. And while Charles Dickens’ A Christmas Carol was first published in 1843, its message is timeless and adaptable to life and, more specifically, the public relations field. HMA got together this week for our annual holiday party to see a local production of A Christmas Carol, and I took away several evergreen lessons on the power of change and the long-term impact we create as individuals. Public relations represents a trusted “ghost,” providing useful guidance and helping chart the course for your brand or business mindfully.

A core theme of A Christmas Carol is reputation. Ebenezer Scrooge is known around town by how others perceive and experience him, which is far from positive. In public relations, the same principle applies. Perception shapes reality, and reputation is built on how audiences, media and stakeholders respond to what an organization says and does. By sharing your message with the world and backing it up with meaningful action, just as Scrooge begins to do good, it becomes clear why the connections you are creating truly matter.

Do not ignore the present, as consequences may follow. The Ghost of Christmas Present shows Scrooge why awareness and engagement matter. In public relations, this translates to active listening, real-time monitoring and timely response in our everyday work to both manage media relations and tell stories effectively. A key principle instilled in public relations efforts is that silence leaves room for issues to grow, while thoughtful engagement builds trust.

Learning from past and present mistakes is a must for growth. Today shapes tomorrow, as A Christmas Carol reminds us. Public relations plays a critical role in helping organizations acknowledge missteps, rebuild trust and move forward with transparency, strategy and purpose.

Ready to transform your story? HMA is here to help your brand communicate with purpose. Contact us to get started!