The New York Times encourages votes in a unique way

As if the phone calls and commercials are not enough, many companies are cashing out from promoting consumers to vote.

But The New York Times has taken it a step further.

In efforts to encourage last-minute voting, The New York Times has created a new Snapchat filter that shows powerful images from the pandemic this past year. The filter poses a question and urges users to think about what America means to them.

Politics on Snapchat, or any social media platform, is nothing new. Recently both President Trump and Vice President Biden ran similar filters on Snapchat to allow users to rep their party.

The main difference between these campaigns is the fact that The New York Times provides a powerful visual component that forces consumers to look at the facts. Instead of telling people to go out and vote by putting a flag on a T-shirt, they are invited to take a look at the state of the country through a series of photos and decide for themselves if they should go out and vote.

The truth is essential for navigating life in this moment. The images chosen takes the consumer on the journey of what it is like to live in America the past year through public health and social injustice issues. Without telling you to vote, the filter provokes strong emotion and action.