#MediaMonday – Tim Culverhouse

Happy #MediaMonday! Our latest feature comes from our Public Relations Global Network partner agency in Detroit, Bianchi Public Relations. Bianchi Public Relations focuses on automotive, mobility, technology and related professional service firms in the business-to-business sector.

In the agency’s Meet The Media series, Bianchi Public Relations recently featured Tim Culverhouse, editorial director of Robotics 24/7, the web’s most comprehensive resource for robot and automation system news.

Check out a snippet below and learn more about Tim in the full post here!

Can you tell us what types of stories, trends or issues are on your radar now?

We’re a global site that covers anything and everything from robotics and automation in the manufacturing, logistics, supply chain, warehouse and other industrial sectors. Some of the biggest trends we’re seeing nowadays involve humanoids, AI, customizable sensors for robots and automation deployments in new verticals.

What elements or characteristics do you look for in a story, and why?

I’m looking for the most basic characteristics of the 5 W’s and 1 H for my story. If I can get that information quickly and turn it around to publish on our site, then it’s a winner in my book.

What advice do you have for PR people that want to pitch you?

Stick to the basics, please. And please look into if your story fits my audience. We get pitched dozens of stories a day, and ones that aren’t tied to robotics or automation just clutter my inbox.

Any pet peeves with PR people?

We do our best to get your content up in a timely fashion, but other stories that are breaking news or revolve around a trade show will take priority. Our Editorial “staff” at Robotics 24/7 is two people, so we’re always swamped with news.