The agency’s Meet The Media blog series has just returned with a feature on Luke Ramseth, an autos reporter at The Detroit News. Check out a snippet below for word from Luke on the stories he is working on and meet him in the full post here!
#MediaMonday – Luke Ramseth
It’s time for another #MediaMonday! Our latest feature comes from our Public Relations Global Network partner agency in Detroit, Franco. Franco is an integrated communications agency serving a variety of industries with a local, national and global reach.
Can you tell us what types of stories, trends or issues are on your radar now?
Tariffs and trade have been a central focus for me and our autos reporting team at the News – both reacting to the day’s events and seeking to figure out and explain to our readers what it means for Michigan’s auto sector and economy. As the Stellantis reporter, I’ve also been focused on how that company is navigating a challenging stretch of sales and leadership turnover as well as shifting federal trade and EV policies.
What story or stories are you most proud of?
I’m proud of our current sustained coverage of tariffs and the up-and-down EV transition, as well as several pieces I wrote over the last year focused on UAW organizing and job security.
What elements or characteristics do you look for in a story?
I love stories that are off the beaten path, have a strong human element or character and maybe a little potential for narrative storytelling.
What advice do you have for PR people who want to pitch you?
It seems obvious, but make sure the pitch is personalized and generally relevant to what I cover. It’s even better if the pitch is super timely based on recent coverage.
