#MediaMonday – Carl Anthony
It’s time for another #MediaMonday! Our latest feature comes from our Public Relations Global Network partner agency in Detroit, Bianchi Public Relations. Bianchi Public Relations focuses on automotive, mobility, technology and related professional service firms in the business-to-business sector.
The agency’s Meet The Media series recently featured Carl Anthony, the managing editor of Automoblog and the host and producer of the AutoVision News Radio podcast.
Check out a snippet below and meet Carl in the full post here!
Can you tell us a little about your podcast? (Who your audience is, What types of guests do you seek, What’s the typical podcast length, What types of topics are you most interested in? How often do you drop podcasts? etc.)
Admittedly, I’m not great at elevator pitches around my work, which is further complicated by the fact I still have no idea what I want to be when I grow up, but here is the official description:
AutoVision News Radio centers on future vehicle technology, including next-generation ADAS innovations, electrification, and software-defined cars. As we stand in the middle of what will be deemed one of the most significant eras in automotive, Carl amplifies the minds and voices behind this historic transformation while coming to terms with middle age, father loss, and what it means to be successful in Detroit.
In terms of the audience, I would say it’s essentially those who work in the automotive industry and have a vested interest in any topic that can live under the more extensive “future mobility” umbrella.
Regarding guests, I’ve been fortunate enough to share the digital airwaves with many talented and knowledgeable individuals. Some are experts on banner topics like electrification, software-defined cars, or ADAS. Others have shared how to launch successful DEI programs in automotive retail or interpret studies that have revealed specific traffic data points and how such findings can be leveraged to create safer roadways. I’ve also shared the digital airwaves with an automotive historian and a world-renowned expert on proper car detailing techniques.
It’s also vital that AutoVision News Radio serves as a platform to amplify the work women are doing in the automotive industry. I’m a member of the Automotive Women’s Alliance Foundation, and AutoVision News Radio continues to be ingrained in that organization. If there is one thing I hope my podcast archives, it is to be a force for women in automotive.
What elements or characteristics do you look for in a podcast guest?
I appreciate guests who take their experience and put all of their energy, heart, and soul into something they care about in the automotive industry. When you ask them about said topic, their eyes light up, they smile, and it’s off to the races. As a podcast host and producer, it’s my job to try and “bottle” that passion and energy into a digital recording.
What advice do you have for PR people that want to pitch their executives for your podcast?
The best PR pros understand the value of good content creation. While “pitching” is part of the relationship between podcaster and PR, it’s how that pitch is structured and in what tone it’s delivered.
The best PR pros I work with understand that, despite the outward nature of AutoVision News Radio, I’m introverted and often shy. One PR pro recently went so far as to arrange a separate conference room during a media day event so that I could be in a quiet space with the guest.
This not only increased the audio quality but calmed the “microphone nervousness” of both myself and the guest, who had a number of notes and talking points they wanted to make sure they covered. We could work and record at our own pace, away from the bustle of the event, but that’s all thanks to an astute PR rep who understands me as a host as well as the person they are pitching to reporters.
PR pros who embrace product functionality, terminology, and details are the ones I enjoy working with. My goal with AutoVision News Radio is to be 100 percent accurate when explaining how a particular innovation or solution works. The PR pros who work with me to fact-check and provide supplemental information before recording are irreplaceable.
The best advice I can offer PR pros is to think like a content creator as you are making your pitches and doing your outreach.
