Today’s #MediaMonday comes to us from Alexa Block, a digital journalist for 12 News. The former college athlete came to 12 News from Washington, where she created content for both television and digital platforms.
So, Alexa, time to share!
Tell us how you got your start in broadcasting? Tell us your story!
I started my broadcast career in Rapid City, S.D., as a multimedia journalist. When I graduated from college, I applied to close to 100 stations – eager to break into the industry. I finally got the call and I admittedly had to look up where exactly Rapid City was on the map. I packed up my car and headed to the Black Hills.
Tell us how you came to start working in the Valley media scene? And how did you come to 12 News?
My journalist journey eventually took me to the Inland Northwest. I was a multimedia journalist and fill-in anchor at the CBS affiliate in Spokane, Wash. After six years of field reporting, I decided I needed a change and some warmer weather. With family living in Phoenix, I chose to make the move to the Valley. My station in Washington allowed to me to transfer to our sister station 12 News as a digital journalist and social media manager. I am also pursuing my Masters of Science in Digital Audience Strategy through ASU.
Tell us about the outlet and types of story pitches you want?
We’ve noticed stories about new technology, restaurants and stores perform well on our platforms. Our readers like to find out about new things coming to their neighborhoods. Economic growth stories and research stories (health, behavioral studies, etc.) are of interest to our readers. Our readers like lists and rankings that have local connections.
Where did you grow up?
I grew up in Rancho Cucamonga, Calif., which is about 40 miles east of Los Angeles.
Favorite type of music?
Anything by Beyoncé, but I honestly listen to everything.
Favorite TV shows or movies?
I like historical dramas, mysteries and quirky comedies. Shows: Vikings, The Mindy Project, Parks and Rec and Law and Order.
Favorite local restaurants or other haunts?
Pizza People Pub, Culinary Dropout and The Whining Pig
Any foods you hate?
Pickles, mayo and tomatoes
Contact Email: firstname.lastname@example.org