What is Media Relations, PRSA Phoenix Style!

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Pictured left to right: Ashley Lynch, PRSA Phoenix board member; David Tyda, EATERAZ; Luige DelPuerto, Arizona Capitol Times; Jimena Martinez, ABC15;Mike Muraco, The Fanatic and Diane Smith, PRSA Phoenix board member

Yesterday, PRSA Phoenix held its first #MediaBreakfast of the year at BIG YAM, The Parsons Agency on media relations.  The event was a huge success in part due to the great panel that our volunteers, Diane Smith and Ashley Lynch, pulled together.

The PRSA Phoenix media breakfasts are a great way for public relations professionals around the Valley to enhance their professional development skills and also network with the media and other PR professionals.

Attendees had an opportunity to improve their media relations hearing from each of the panelists about their roles, preferred pitching styles and stories they like to cover.

What were the key tips from each panelist?

Luige del Puerto - Arizona Capitol Times
Luige is the editor at Arizona Capitol Times where he has worked since 2007. It is important to note that any news they cover must be directly related to the political scene at the state or congressional level. Luige can be reached at ldelpuerto@azcapitoltimes.com.

Jimena Martinez - ABC15
Jimena has been in her new role for about a month now and loves it. While ABC15 does cover “harder” news, Jimena plans on bringing in stories that are about the community, but with a unique angle. She does prefer being pitched at least two weeks in advance as most of her segments are pre-recorded. Jimena can be reached at jmartinez@abc15.com.

Pictured left to right: Bre Krager, Sara Goodwin and Rachel Brockway from HMA Public Relations

Mike Muraco - The Fanatic
Mike recently launched The Fanatic, an all-sports radio station. He loves receiving sports-related pitches via email and follow-up phone calls. He wants people to pick up the phone and call him! Mike can be reached at roc@1580thefanatic.com.

David Tyda - EATERAZ
Although David is known for planning some of the largest food festivals in Arizona such as the AZ Taco Festival and the Phoenix pizza fest, he has a passion for “culinary do-gooders” and their good deeds. He is looking to feature individuals in the culinary world who are doing good! David can be reached at dave@eateraz.com.

It was another successful PRSA Phoenix media breakfast!

Rachel Brockway
Rachel Brockway
A former HMA Public Relations employee.

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