Is Your Marketing Personalized?
As small as it may be, it’s always nice to get an email reward from your favorite store on your birthday, a custom playlist tailored to you on a music streaming app or the perfect product recommendation based on your past purchases. All of these are examples of personalization, an element that has become increasingly important in the marketing world as a means to improve customer experience while building brand loyalty and driving revenue.
If you are searching for ways to personalize your marketing, start by considering:
- Emails subject lines with customer names
- Welcome back messages and rewards
- Custom video content
- Recommendations based on past purchases
- Location-based notifications
Of course, personalization all starts with data, which is essential to success. This helps you discover the demographics of audiences and pick up on patterns, interests and attitudes of those that have engaged with your business. This data will also detect the preferred social media platforms of audiences and the device they are using, which can help optimize your outreach.
One example of effective personalized marketing is on Netflix, which uses your viewing history to recommend shows that you might like. Another example is Coca Cola’s popular ‘Share a Coke’ campaign, which offered a personal touch to their products by replacing the logo on the cans and bottles to names.
Even small details can make a difference in your marketing personalization strategy.
