Is Timing Everything?
When it comes to social media, the timing of your posts can make a big difference in getting your content seen by others. Check out the best days and times that you should be sharing your posts on social with these insights – thanks to Sprout Social.
As the most used platform in the world with over 2.9 billion users, Facebook is used around the clock. However, Sprout Social reveals that the best days to post on Facebook are Tuesdays, Wednesdays and Fridays, preferably from 9 a.m. to 1 p.m. You will soon see that this is a pretty common theme when it comes to posting times.
And much like Facebook, weekdays stand out as the best days that you should be posting content on Twitter, specifically on Wednesdays from 9 a.m. to 3 p.m. and on Tuesdays and Thursdays from 9 a.m. to 11 a.m. With many using Twitter as a source for live news updates these past few years, this could be the reasoning behind the weekday success that is reflected in the insights.
Following the pattern of successful weekday posting, Instagram is at its peak from Monday through Friday at 11 a.m. with Tuesday sticking out as the most successful day. And the worst day to post according to research? Sunday.
As a professional-focused social media platform, it’s expected that most LinkedIn users tend to be active on weekdays and drop off on the weekends. For this platform, research suggests that users are most active on Tuesdays and Thursdays from 9 a.m. to noon and on Wednesdays from 9 a.m. to 2 p.m. Try it out for yourself and see if the results are reflected in your engagement!
And time won’t always play a part in your content’s success. You know your followers more than anyone else does, so adapt your content scheduling accordingly. If you are still unsure of what times work best for your followers, social media scheduling platforms like Sprout Social allow you to perform audience analysis, which automatically recommends the times your followers are most active.
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